My cousin was one of the young men drawn in by the social media star’s mix of motivational messages and toxic sexism
I have a teenage cousin who loves Andrew Tate. This became an issue recently when he posted one of his videos in the family WhatsApp group and I was dispatched by my mum to “have a chat” with him. I think I was supposed to tell him off, but to be honest – I understand why he is drawn to Tate. My cousin is a good kid who’s working hard to better himself, just as I was at his age.
On the surface, Tate preaches hard work, determination and “no excuses”: values my cousin probably sees as parallel to the philosophy of our Nigerian immigrant family. “He’s funny,” my cousin said, when I asked him why he watches Tate’s videos. “And his view of success is very binary – either you want it or you don’t.”
Sasha Mistlin is a commissioning editor on Guardian Saturday
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