VIRAL beverage brand Prime looks set to start marketing sports nutrition products.
The company, responsible for its crowd-pulling beverage of the same name, has registered its logo to nutritional supplements and protein supplements, including shakes and bars.
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Founders and internet juggernauts KSI and Logan Paul are yet to make comment, while others have applauded the benefits of the would-be move.
Aman Uppal, a franchise partner of retail convenience business One Stop, said: “There’s a lot of potential there because they have uncovered a new market in terms of teenagers and adults who are not really into those typical, well-established sports nutrition brands.”
Elsewhere, Nurture Brands MD Adam Draper echoed his confidence, highlighting that the duo “have millions of devoted followers on Instagram and YouTube, and their fans will buy whatever they are selling”.
He said: “They will certainly steal market share for a period.”
Others, though, have questioned the success probability of shifting into a higher age bracket – considering Prime predominantly appeals to early and pre-teens.
Carey McEvoy, director & co-founder of insights agency TRKR, admitted: “Anecdotally, it seems like it is a huge hit with 11-year-olds, with their parents being the purchaser”.
However, McEvoy questions: “Will they want to buy a kiddies’ fad?”
It comes after Morrison’s joined Sainsbury’s in stocking the drink.
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The Sun also reported how Sainsbury’s stores have sold out the beverage in parts of the UK.
