LILT is being scrapped as part of a major change by Coca-Cola – and fans are fuming.
It has today been announced that the iconic tropical drink is being axed after 50 years on shelves.
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But, that’s because it’s been replaced and relaunched under a new name – Fanta Pineapple and Grapefruit.
From tomorrow the refreshed name and packaging will roll into stores.
The Fanta flavour is said to have “the same totally tropical taste” as Lilt.
But, fans took to Twitter to share their heartbreak.
One wrote: “Sad times.”
While others commented: “Noooo.”
Another said: “No. This cannot stand.”
The Grocer reported Coca-Cola Europacific Partners (CCEP) said: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.
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“Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video.”
Martin Attock, CCEP GB VP of commercial development, explained that the main priority of the announcement is to “reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love”.
He said: “It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”
Lilt has been a household name in the UK since it launched in 1975.
It was advertised as: “The Totally Tropical Taste.”
