IF you thought the metaverse couldn’t get any more bizarre, Oreo has created its own virtual world complete with flowing rivers of milk.
The Oreoverse is set in a cookie-based mountain range but it isn’t as peaceful and dreamlike as it sounds.
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I decided to enter Oreo’s metaverse to try out its virtual snacks and explore the cookie world.
Oreo is pitching its virtual world as a place for fans to play and explore and it is pretty fun.
There are four games to play and winning each game fills up a giant glass of milk that turns into a portal.
Once you enter the milk portal, you unlock a prize of a free Instagram filter that turns you into an oreo and a huge hand dunks you into a glass of milk.
There are also said to be much better and unexpected prizes including a $50,000 grand prize.
It may sound like the perfect place but some of the games are tricky.
I was repeatedly bashed and knocked out by oreo filling in a bizarre maze.
Each blow sent me back outside the maze and I had to start the game again.
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I also had to run around and “eat” virtual 15 cookies, which is arguably worse.
Despite multiple food and beverage brands entering the metaverse, the inability to actually eat any of their virtual treats always leaves me hungry in real life.
If you prefer food you can actually eat, Oreo has also released a limited edition real-life cookie called the Most Oreo Oreo.
Its packaging promotes the metaverse world.
Julia Rosenbloom, Senior Brand Manager at Oreo, said: “We’re so excited to enter the metaverse!
“Oreo is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit.
“The Most Oreo Oreo cookie gives fans a whole new way to playfully engage with us.
“By scanning the pack, they will ‘dunk into’ the new Oreoverse world.”
You can enter the Oreoverse yourself via a VR headset and the Horizon Worlds app or on your smartphone or laptop via the Oreo metaverse website.
Martha Stewart is even teaming up with Oreo and will be exploring the Oreoverse on the brand’s social media channels next week.
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