Boom in advertising trend for creatures to promote everything from cars to collars and ferries to wellies
At first glance Hugo and Huxley may look like thousands of other golden retrievers, but these “pet influencers” make their owner, Ursula Aitchison, more than £100,000-a-year in modelling, advertising and sponsorship deals.
Hugo, nine next month, and Huxley, three, are part of a booming trend for pet models, with advertising agencies capitalising on the internet’s love of anything animal-related to promote everything from wellies to ferries.
