To get to grips with the plastics crisis, we need new packaging materials and products that make recycling easier. Does the company behind Schwarzkopf, Loctite and Pritt have the answers?

The volume of plastic waste produced globally is set to triple by 2060, according to a new report from the Organisation for Economic Co-operation and Development (OECD), which warns that radical action will be needed to curtail the mountains of plastic piling up across the world.

Everyone involved in the plastics chain, from packaging manufacturers to consumers, will need to play their part. As David Attenborough says: “If we start doing those small steps that are easily achievable, we can before long really have an effect.”

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