Holiday firms are reporting a leap in the number of sun-starved Britons hatching plans for next year. 

Sales of summer 2023 breaks are running almost a quarter ahead of pre-pandemic comparisons, according to Julia Lo BueSaid, chief executive of Britain’s largest independent group of travel agents Advantage Travel. 

‘There’s a large market who have savings, haven’t travelled for some years, and are keen to,’ she said. 

Sun-starved: Sales of summer 2023 breaks are running almost a quarter ahead of pre-pandemic comparisons

Sun-starved: Sales of summer 2023 breaks are running almost a quarter ahead of pre-pandemic comparisons

Sun-starved: Sales of summer 2023 breaks are running almost a quarter ahead of pre-pandemic comparisons

Lo Bue-Said added that almost a third of those who took an annual holiday before the pandemic have not travelled since, and are keen to do so. 

All-inclusive packages are rising in popularity among those whose budgets are strained by rising energy and food bills. 

Zoe Harris, chief customer officer for holiday retailer On The Beach, said there has been a 30 per cent rise in bookings for all-inclusive trips. 

Turkey is gaining popularity as the pound strengthens against the lira. It is likely to overtake Spain as the top destination next year.

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This post first appeared on Dailymail.co.uk

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