A unique TRACK-suit has been designed – inspired by train seat prints found across the UK.
These images show the similarities between the recognisable carriage seat patterns and the new clothing, which almost blend into one another.
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Diversity’s Perri Kiely is seen modelling the bespoke outfit, which was designed by Christopher Raeburn’s sustainable fashion brand RÆBURN.
Trainline commissioned the eco-friendly outfit which is made from GOTS-certified 100% organic cotton – a material which can be recycled – and was screen printed using water-based ink.
It’s hoped the unique leisurewear will inspire travellers to swap one plane or car journey to train travel in the next 12 months – after a study of 2,000 adults found being green is ‘important’ to them.
Christopher Raeburn, who is known known for reworking surplus fabrics to create his designs, said: “Every decision we make as a business is underpinned by the three Rs; remade, reduced and recycled.
“We hope our responsibly made, rail-inspired tracksuits encourage more people to make better choices for the environment.”
The research also found 68% of Gen Z aged between 18-24 consider living a sustainable lifestyle is a ‘badge of honour.’
Doing their bit for the planet by living sustainably was considered more important than how much money they have in the bank, going on holiday, and progress in their career.
More than half of 18 to 30-year-olds (57%) admitted they feel guilty about their negative impact on the environment.
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And as a result, two-thirds have made lifestyle changes to reduce their carbon footprint in the past year alone.
With 59% of this age group claiming they are proud to do their bit to help the environment.
It also emerged, nine in 10 would be proud to switch to train travel, according to the OnePoll figures.
With 49% already having switched to train travel from another mode of transport – for example plane or car – at least once in the last 12 months.
Social media and influencers have also made an impact on 32% of all adults, as have green politicians and government initiatives.
Perri Kiely, Diversity dance member and radio presenter, said: “Wherever I can, I aim to make small changes that will have a positive impact on the world around us.
“I’ve loved working on this campaign to encourage others to do the same, whether that’s choosing to travel by train or making more sustainable fashion choices.”
All proceeds from the TRACK-suit, which can be purchased here, will go to the WWF (World Wide Fund for Nature) – with customers also able to claim a free digital railcard worth £70.
Top 20 sustainable lifestyle choices made by Brits:
- Recycle
- Turn off lights in rooms that aren’t being used
- Take reusable bags shopping
- Turn off electrical items when not in use
- Reuse leftover food
- Put on extra layers instead of turning on the heating
- Reusable water bottles
- Use colder washing cycles
- Take shorter showers
- Eat less meat
- Drive less
- Cut down on non-essential travel
- Avoid using single-use plastics
- Use public transport
- Shop second-hand
- Use green energy provider
- Never use takeaway coffee cups
- Take fewer flights
- Travel by train more often
- Buy organic food
