After its festive ad campaign tried to spread some holiday cheer, the fashion house Balenciaga has been judged the sinner
Very early days of course, but at this stage you’d probably judge that John Lewis’s Christmas ad campaign was going better than Balenciaga’s. This is a fast-developing festive cancellation shitstorm, so forgive me if I have missed any major staging posts across the past few days. But as of this morning, the luxury fashion house has: issued a mushrooming series of apologies for an ad series featuring children holding handbags crafted from teddy bears dressed in bondage outfits; deleted its entire Instagram history; had a confected industry award withheld from its resident creative genius; been exposed for an earlier ad campaign that featured casually placed … hang on, let me get my hazmat gloves … US supreme court documents relating to a case involving child abuse images; served a blame-shifting $25m lawsuit against the producer of that ad; held crisis talks with Kim Kardashian who has herself issued some archbishop of Canterbury-style statement about her shock and disgust about the BDSM cuddly toy ads; and become the lightning rod for a raging attack on liberal values, from anyone unfashionably accessorised with common sense to standard alt-right suspects, to the full QAnon wingnuts.
Honestly, you try to spread a little holiday cheer by getting some sad-looking children to hold up your bondage teddy bear handbags, and this is the thanks you get. Short of shooting the ad campaign in the basement of the pizzeria in which Hillary Clinton was conspiracy-theorised as masterminding a paedophile ring, it’s hard to see where Balenciaga could have been more extra, creatively speaking. I bet they wish they’d just done a big picture of Santa, sticking some of their gopping sock trainers under the tree of a bolshie Surrey injectables trainee, but the insistence that the market is something more edgily high-art than the reality is the fashion industry’s central creed.
