The UK government is reluctant to run ads on how to cut costs. We look back at past campaigns to see how they measure up
Calls have been growing for the UK government to launch an official campaign to encourage people to reduce their energy use this winter in the face of soaring bills and concerns about power cuts.
Some senior Conservatives have been resistant to the idea on the grounds that it would appear to be the actions of a “nanny state” but there may yet be a rethink.
