Site will show shoppers sustainable products but campaigners say it is ‘tip of iceberg’

Amazon has launched a dedicated “eco-friendly” shopping platform to help guide consumers in the UK and other European countries to household products with sustainable credentials.

From plastic-free solid shampoo bars to organic children’s clothing, more than 40,000 items on the new platform will carry certificates from schemes such as Fairtrade International and the Carbon Trust to help consumers pick products on their environmental merits.

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