It’s gone from a Starbucks flavor to a whole season. We crunch the numbers on the taste that became an industry
Pumpkin spice season, which officially began the last Tuesday of August when Starbucks released its fall drinks menu, is not the same as fall. It’s more about the idea of fall.
During pumpkin spice season, there are no cold rainy days, or uncomfortable family gatherings. Instead, all is crisp air, fuzzy sweaters, leaf piles, college football, bonfires, Taylor Swift albums and an overwhelming feeling of coziness. Scandinavians have hygge; Americans have pumpkin spice.
