With TikTok videos, bright colors and sleek packaging, the morning-after pill is getting a rebrand—one aimed at Gen Z consumers.
Amid widespread efforts to step up digital marketing for morning-after pills, more female-focused healthcare companies are turning to TikTok campaigns that encompass a mix of education and humor. Though the methods of companies like Get Stix Inc. and Hey Favor Inc. are unusual within the drug market—including memes, viral audio clips and upbeat explainers—they are becoming more common as brands across industries aim to reach Gen Z shoppers now coming of age.
