Apple Music is set to be the new sponsor of the NFL’s Super Bowl halftime show, replacing longtime sponsor PepsiCo after Apple signed a multiyear deal with the league.

The NFL announced the deal with Apple Inc.’s streaming service on Friday.

This post first appeared on wsj.com

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Heineken Looks to Tap Growth in Africa With Duo of Deals

Heineken NV has agreed to buy two African alcohol companies, broadening the…

Biden Framework for Social-Climate Package Fails to Ease Passage of Infrastructure Bill

WASHINGTON—The White House released a $1.85 trillion framework designed to show progress…

Maps: See monkeypox’s spread across the U.S.

In the last three weeks, New York City’s case total rose eightfold…

Rudy Giuliani sued again by former election workers who now want a court order against further defamatory remarks

Days after being awarded $148 million in damagesagainst Rudy Giuliani in a…