Authentic Brands Group LLC said it has agreed to buy Ted Baker PLC for the equivalent of $254 million, adding the struggling British fashion label to its stable of brands that include Brooks Brothers and Reebok.

The New York-based company said Tuesday there were “significant growth opportunities for the Ted Baker brand in North America” in particular, and that taking the business private would enable a restructuring that would “maximize its future potential.”

This post first appeared on wsj.com

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