MILLIONS of Netflix users are paying for an extra service that they aren’t even using.
Little do most subscribers realise, the streaming giant isn’t just about binge-worthy TV shows and movies anymore.
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Since November last year, Netflix has also included mobile games.
Some are linked to the firm’s hit series, like Stranger Things.
Several titles are available to select within the main Netflix app at no extra cost and are free from adverts and in-app payments.
Others based on popular shows including Queen’s Gambit and Shadow and Bone are already in the works.
But experts claim only a tiny percentage of subscribers are actually playing them.
Apptopia told CNBC that games on the platform have been downloaded 23.3million times.
So far, the average daily user count stands at about 1.7million.
While that may sound like a lot, calculated against Netflix’s huge 221million subscriber total it means only one percent are actually playing the games.
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Netflix has been desperate to find new ways of keeping people onboard amid tough competition against the likes of Disney+ and Amazon Prime Video.
At the beginning of 2022, the company revealed that it had lost subscribers for the first time in ten years.
By the summertime almost a million had quit the service – though this is far less than bosses had feared.
But the firm doesn’t appear to be giving up on games just yet.
It’s planning to have 50 titles available to play by the end of the year.
And bosses have splashed out on three indie game studios to help fulfil its goal.
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This post first appeared on Thesun.co.uk
