Supermarket brands of the tipple, made with added water and sugar, are ‘giving cider a bad name’
From the crab apples pressed during the Roman conquest to the Kent orchards planted during the reign of Henry VIII, the making of British cider is one of the country’s finest heritage assets. So much so that craft producers are now demanding protection from modern commercial ciders with added water and fruit flavourings which they say are undermining the reputation of the traditional products.
They say leading supermarket brands such as Strongbow, Frosty Jack’s and Kopparberg cider may contain more added water than apple juice. They are calling for new regulations as part of the government’s review of alcohol duty.
