A LEAKED Amazon document has indicated the company is planning to host a second e-commerce holiday loaded with deals and sales.
This year’s Amazon Prime Day came and went in mid-July but it appears there will be more opportunity for savings later this year.
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Amazon is reportedly plotting a second self-established holiday called the “Prime Early Access Sale”.
Internal documents indicated the pseudo-holiday looks to reward Prime members for their “loyalty” with epic markdowns on premium products.
Insider said that one document reads “This event is one of the best deals events of the year and Prime members would be crazy to miss it.”
Amazon is reportedly targeting October for the new savings event.
The e-commerce giant is facing external challenges that could be neutralized by another booming sales holiday.
As the world crosses into late pandemic stages, in-person shopping has bumped up against online merchants.
A Mastercard analysis revealed that in-person sales grew 13.4% this May, while e-commerce puttered along with 2.2% growth in the same month.
Meanwhile, inflation and its impact on gas prices have stunted personal spending and heightened consumers’ appetite for an enticing deal.
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Rumors of a second Amazon sales event began to swirl last month.
Independent sellers platformed on Amazon shared frustrations with the press about a lack of advanced notice to prepare for another major price cutting.
“Amazon’s lack of transparency doesn’t help sellers to make informed decisions,” a seller told Insider.
Amazon has not yet publicly confirmed the Prime Early Access Sale.
The newly brain-stormed sales event would be followed by Black Friday, a sales holiday that is not restricted to just one superstore.
