The National Football League is entering the streaming wars with NFL+, a direct-to-consumer subscription service that launched Monday and will include access to live regular-season and playoff games.

The move is yet another sign the NFL views streaming as key to its long-term success. While the league continues to command huge audiences and rights fees from traditional networks such as Walt Disney ESPN, Comcast NBC, Paramount Global CBS and Fox Fox, its commissioner Roger Goodell said now is the time to plant its flag in streaming.

This post first appeared on wsj.com

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