Opinions expressed by Entrepreneur contributors are their own.

In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a company’s database traffic by 26 times in eight months. Another study by BrightEdge Research showed that 68% of online experiences began with a search engine.

In other words, if you operate your business through the , your customers will most likely be reaching you via or a similar search engine — and the volume of those customers will be dictated by your use of .

This article is from Entrepreneur.com

You May Also Like

Club América Presents Its New Nike Shirt, but Adidas Sneaks Into the Conversation

The football team presented their new uniforms and social networks did not…

Free Webinar | April 27: The Power of Personalized Ads

Join us for an opportunity to hear from a panel of SMB…

Don’t Let Digital Marketing Mistakes Derail Your Business

In this online-consumer age, it can make or break growth and survival.…

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails

Through watching the stumbles of national brands, smaller businesses can learn what…