UK advertising watchdog pulls up Love Island star for third time as it cracks down on social media influencers

The former Love Island star and social influencer Molly-Mae Hague has had an Instagram post promoting the clothing brand Pretty Little Thing banned for not telling followers it was an advertisement.

The 23-year-old, who has now fallen foul of the UK’s advertising watchdog three times for failing to follow social media marketing rules, posted a picture of herself wearing a Pretty Little Thing (PLT) dress on her Instagram account along with a link to buy it.

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