The former chancellor’s campaign launch video seemed out of touch with the policies he was supporting up until Tuesday

Twenty-eight hours after a vacancy finally arose, and surely months (years?) after he started brand-consulting it into earnestness and well beyond, Rishi Sunak’s campaign video for PM slid on to Twitter on Friday afternoon with an unctuous plop.

“Let me tell you a story,” opened Rishi, with a smile every bit as warm and authentic as Gordon Brown’s, “about a woman – almost a LIFETIME ago! – who boarded a plane armed with hope for a better life and the love of her family.”

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