Cost of living crisis and rising prices hits demand for the traditional favourites of the ice cream van
Rocket lollies, Screwballs, Twisters, Feasts and, of course, Mr Whippy: the menu of a typical ice-cream van has been etched into our memories since childhood and has barely changed since.
But amid soaring inflation and record fuel prices, ice-cream sellers are quickly learning they must adapt to survive – or face the rocky road to ruin.
