Squash brand’s sponsorship deal with tennis championships was one of longest in sport
Robinsons and Wimbledon have ended their 86-year partnership, one of the longest-running in sport.
The squash brand’s association with Wimbledon dates back to 1935, when a drink using barley, lemon juice and sugar was concocted to hydrate the players, by some accounts in the changing rooms of the All England Lawn Tennis Club (AELTC). It was the year when the gentlemen’s singles was won by Great Britain’s Fred Perry.
