The media company of Barack and Michelle Obama struck an exclusive podcasting deal with Amazon.com Audible, a move that comes shortly after a similar agreement with Spotify Technology SA wasn’t extended.
As a result of the deal, Audible will have exclusive first-look rights to all podcasts created by Higher Ground, the production company that the Obamas created in 2018. Financial terms of the multiyear agreement weren’t disclosed, nor were details about programming or how many podcasts the deal might include.
