Research counters idea that everyone wants to be as rich as possible, though many Americans want $100bn
How much money do you need to lead your “absolutely ideal life”? The answer for most people, according to new research by university psychologists, is $10m (£8.6m) – but not Americans, who say they need at least $100m, and frequently insist on $100bn.
Academics at the universities of Bath, Bath Spa and Exeter found that contrary to the assumption that everyone wants to be as rich as possible, most people say they would be happy with a few million.
