Revlon Inc. is preparing to file for chapter 11 protection as soon as next week after struggling to keep up with competition from newer cosmetic brands, people familiar with the matter said.
Revlon, which has struggled with the increasing popularity of new brands from social-media influencers such as Kylie Jenner and others, narrowly escaped bankruptcy in 2020 as masked-up, stuck-at-home consumers cut back on makeup and accessories during the pandemic.
