AMAZON has leveled up the in-app shopping experience with an augmented reality tool that lets you try on shoes.
Virtual Try On is available on the iPhone for users in the United States and Canada.
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To use Virtual Try On, open the Amazon app and select a pair of shoes from the Amazon store.
Tap the Virtual Try On button at the center of the page and aim the camera at your feet – the shoe will appear after a brief loading screen.
Amazon says there are thousands of shoes available for a digital fitting from all the top brands including New Balance, Adidas, and Reebok – Nike, however, is noticeably absent.
Trying on digital shoes won’t help judge comfort or fit, but users will know for certain if they like the way a shoe looks.
The feature is available exclusively on iOS, adding fuel to the idea that iOS 16 has more than a small amount of augmented reality DNA in it.
Amazon and Apple have been using augmented reality to bolster the shopping experience since 2017.
The Amazon app offers augmented reality platforms that allow users to try out furniture, beauty products, and clothes.
Augmented reality shopping is accessible 24/7, doesn’t require assistance from employees, and puts shoppers in touch with more stock – the consumers and retailers win.
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This prolonged partnership between Apple and Amazon could also be the product of two savvy and well-paid CEOs realizing they have a common enemy in Google.
In a recent battle in the never-ending war between tech giants, Amazon stopped the sales of songs, audiobooks, and e-books in the Google Play Store after Google demanded a commission on digital goods.
If Apple and Amazon are working together to spite Google for their own reasons, Wall Street doesn’t seem to mind the two-on-one matchup.
Tech stocks largely are down across the board, but Google is still solidly above $2,000 a share.
Time reported that social media sites evolving into e-commerce platforms and augmented reality shopping can be repurposed as social media posts.
The shopping experience that once relied on thousands of square feet of storefront now fits inside an iPhone.
