Shoppers at one branch of the upmarket supermarket have a mixed bag of views on the PM

If Boris Johnson is to win over the “Waitrose woman”, the mood among shoppers at one branch of the upmarket supermarket suggests he has got his work cut out. In Fulham, west London, many women say they are Labour or Liberal Democrat voters, while even his fans aren’t entirely sure they would vote for him.

“Waitrose woman” is a new voter demographic reportedly identified by the Conservatives as one that Johnson needs to win back in order to hold fast at No 10. According to their research she is middle class, southern and not a fan of Brexit or culture wars.

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