A British baby milk business has stepped up to help ease a shortage of the formula in the US which has seen families scrambling for ways to feed children.
Kendamil, the baby milk brand the Royal Family used to wean Prince Louis of Cambridge, will take part in President Joe Biden’s Operation Fly Formula initiative to ease the crisis.
The brand’s owner, the Cumbria-based family-owned Kendal Nutricare, will ship 100 truckloads of product to the US in the next six months.
Kendamil, the baby milk brand the Royal Family used to wean Prince Louis of Cambridge, will take part in President Biden’s Operation Fly Formula initiative
Mothers in the US have described a nightmare situation in which almost half of the product, used for bottle feeding babies less than a year old, is out of stock at major retailers.
Baby formula businesses in the US have been grappling with supply chain disruption linked to Covid but the crisis was sparked by the closure of a massive plant in Michigan over a product recall.
Biden launched Operation Fly Formula to get formula to stores as soon as possible. Kendamil launched talks with the US Food and Drug Administration (FDA) since the crisis erupted after an intervention from Prime Minister Boris Johnson.
Its Kendal factory is capable of producing 10m 900g cans of formula every year, which it plans to double by 2024 in the wake of soaring demand in the US.
Chief executive Ross McMahon said: ‘We have received the call for assistance from the FDA and Kendamil stands ready to act.’
