SHOPPERS are searching for yellow sticker bargains to cut the cost of food and drink amid the cost of living crunch.
But one sharp-eyed bargain hunter has shared how the cheap aisle could actually cost you MORE.
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Facebook groups are full of savvy savers shouting about their discount finds.
Supermarkets often reduce food about to go past its sell by date, whacking reductions on the items which you can spot by their yellow stickers.
One thrifty shopper even shared with The Sun how he slashes the cost of his groceries by nearly £1,000 a year with the help of yellow sticker bargains.
Another woman shared her haul of supermarket food where she saved a whopping £25.17 – but it included 11 blocks of cheese.
But one shopper spotted that yellow stickers don’t always mean you’re getting a bargain price after all.
Posting in the Yellow sticker shopping tips, tricks and hauls on Facebook, Abbie Kingdom said she didn’t find items in Morrisons reduced by much – and that some were actually pricier with the “discount” when compared to a full price 3 for £10 offer.
She said: “Lots of offers but reduced by very little. I did not buy any.
“What gets me is the fish that says 3 for £10. If I had bought three reduced ones at £3.51 it would have cost me £10.53 so they have actually put the price up.”
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It just goes to show that you should look at labels carefully.
Don’t assume you’re getting the best deal just because there’s a price reduction as you could still get it elsewhere.
Some unlucky shoppers also shred how they had failed to check.
One woman said she picked up some reduced curry with yellow stickers on, but didn’t notice until she got home from the shop that they were reduced by only 20p.
Another shopper said they don’t buy yellow sticker items unless they are reduce by a pound or more.
When shopping always remember that just because an item is reduced, it doesn’t always mean it’s the cheapest.
If you see an item discounted you should always check the original price to see how much you’re saving.
And you should compare it to other similar items that are full price, as there might be a cheaper item that’s not reduced.
For example a brand name item with £1 off on the yellow sticker might still be more expensive than an own-brand version.
Often yellow sticker items are grouped together in one section of the supermarket which means it’s less obvious how prices of similar items compare.
To make your yellow sticker bargain hunt worth it, time your visit right.
Many shoppers say you should head to Morrisons first thing, for example, to get the best buys.
Meanwhile, one ex M&S worker told us that you need to visit “later on in the day” to get the same results.
And using your loyalty card at some supermarkets can give you extra savings on top of yellow sticker bargains.
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