Exclusive: agreement allows broadcaster to sell ads around programmes in potential new era of deals with Silicon Valley
Channel 4 is to make available 1,000 hours of hit shows from Location, Location, Location to SAS: Who Dares Wins on YouTube in the widest-ranging commercial deal the Silicon Valley giant has struck with a UK broadcaster.
Channel 4, which has struck the lucrative content and commercial partnership as it makes a last-ditch effort to stave off privatisation, is aiming to reduce its dependence on traditional TV advertising and target young audiences as a digital-first broadcaster.
