FAST food is dipping its fry into the metaverse.
Wendy’s is launching a virtual reality hub where fans can visit the iconic burger stand using an Oculus headset.
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Wendy’s virtual reality restaurant is opening in the metaverse on April 2nd.
The Wendyverse Town Square Central will have basketball-themed VR games – keeping in line with Wendy’s sponsorship of the March Madness college basketball tournament.
Wendy’s has been steady in the rush to establish a locale in the metaverse with a longterm goal of expanding on the lone digital restaurant.
It’s ambitious for a company whose slogan is “you know when it’s real.”
The Wendyverse will launch on Horizon World, a free platform developed by Meta.
“Wendy’s has always been an innovative leader in how they work with creators,” a Meta creative executive told PRNewsWire.
“Building this world is a great example of how brands can show up in Horizon Worlds in intentional, meaningful ways with their communities,” they said.
The fast food giant teased the Wendyverse with a tweet on March 30th, writing “Ready Player Bun” with an image featuring the iconic Wendy mascot donning an Oculus.
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It’s unclear whether anything will be available for purchase in the Wendyverse.
For a time, Wendy’s sold NFTs and donated the proceeds to a charity in founder Dave Thomas’s name.
The company has been on top of marketing trends in the last five years – they scored a partnership with the show Rick & Morty that has yielded classic commercials and in-episode references to the brand.
Fans can snag coupon codes from the metaverse to use on real-life purchases at Wendy’s.
But the Wendyverse itself is limited to being BYOB – bring your own burger.
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