Bill Plein was interested in buying one of several electric pickup trucks coming to the U.S. market. So he did what many shoppers of high-demand vehicles have done lately: He made a reservation.
Mr. Plein plunked down a refundable deposit last May for a spot on the waiting list to buy Ford Motor Co.’s new electric pickup truck, the F-150 Lightning, set to start distribution this spring. Late last year, he made a separate reservation to buy an electric pickup from startup Rivian Automotive Inc.
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