Sir Martin Sorrell will want to put to bed any doubts that there is no space for comebacks in business when S4 Capital delivers its results on Thursday. 

The advertising tycoon, 77, proved that age is nothing but a number when he launched his digital advertising and marketing services venture in September 2018. 

Under his tenure, S4 Capital revenue for 2020 grew by 59 per cent to £342.7m between January and March this year. 

Clients include Google, Apple, Facebook, Netflix and German car maker BMW. 

Sir Martin, who put in £40m of his own money into S4 Capital, will be aware that eyes remain firmly on him. 

He ran WPP for 33 years before leaving amid allegations about his personal life which he strongly denied.

S4’s market cap is £2.4billion and Sorrell believes the digital ad firm could double in size by 2023. Some analysts are predicting it could be the same size as WPP in the near future. Catching up with his old firm would no doubt feel like vindication for Sorrell.

Investors should watch out to see if the company has any more acquisitions up its sleeve. S4 Capital has been snapping up companies since its foundation and the group has cash on the balance sheet to spend.

Thursday’s results were due at the start of the month but Covid’s impact on travel saw PWC request more time to complete its audit work, S4 said.

And Sir Martin last month warned he was considering moving S4 Capital from London to Wall Street as it would ‘get a better valuation.  

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This post first appeared on Dailymail.co.uk

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