Amazon.com Inc. is playing catch-up as tech giants compete to shed more light on the cloud’s carbon footprint.

The big three global cloud-computing providers—Amazon Web Services, Alphabet Inc.’s Google and Microsoft Corp.’s Azure—are starting to vie for clients that want to measure and reduce their emissions, according to David Mytton, a sustainable-computing researcher at Imperial College London. Until recently, there has been “very limited transparency” on cloud providers’ carbon footprints, he said, adding that Amazon is “quite far behind.”

This post first appeared on wsj.com

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