Unknown to many, this hilarious slice of high-camp 60s psychedelia is a sought-after cult classic, made when being gay was still taboo. Its secret creators speak for the very first time

For LGBTQ+ people, and especially for gay men, the summer of 1967 offered much promise. The Sexual Offences Act had just been passed, meaning that homosexuality – at least, homosexual acts in private between two consenting adult males aged over 21 – was no longer a criminal offence, and the atmosphere was filled with a palpable sense of change. People were protesting for equal rights and an end to war. Love was in the air: the Beatles told a global television audience that it was all we needed, and we believed them.

As the summer of love turned into autumn and winter, a strange little record issued by a tiny, London-based independent label appeared: the innuendo-laden Kay, Why? by the Brothers Butch, its title a riff on the leading brand of water-based lubricant. Very few copies were sold, but it has gone on to become one of the most sought-after and highly cherished examples of British camp humour.

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