A hashtag relating to the death of man employed at video platform Bilibili has been viewed hundreds of millions of times but company denies claims he was overworked

Claims that another Chinese tech worker has died after excessive overtime has reignited debate over the industry’s “996 culture”. The company denied that it overworked the employee, but said it would pay more attention to the health of its employees.

The 25-year-old reportedly died in hospital soon after he was taken to hospital from his home on Saturday afternoon. The video platform Bilibili, where the man was employed as a content auditor, said company representatives went to the hospital to assist and then notified his family.

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