THE boss of a major beer company has warned customers that the price of its booze will go up.
Founder and chairman of Cobra Beer, Karan Bilimoria, said the group was experiencing price pressures “in every way” when it comes to making its booze.
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Energy bills, inflation, freight costs and higher taxes were just some of the factors to blame, he said, as well as labour shortages.
“Virtually every business in every sector” is seeing the price of producing goods rise, he told BBC Radio 5 Live’s Wake Up to Money show.
“The cost of all products are going up, including ours,” he said.
He said that while the company is looking to “absorb as much of the increase of costs” as it can, he warned shoppers to expect prices go up.
“It does mean businesses have to put up prices, and if you have to put up prices, that of course means higher prices to the consumer,” he said.
It comes as The Sun revealed beer drinkers are facing paying 50p more for a pint to avoid pubs going bust.
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That means some punters may have to pay over £7 for a pint in London.
And beer isn’t the only booze going up in price – wine is too.
Households face paying an extra 20% for bottles of plonk this year – meaning a £7 bottle of wine could go up to £8.40 under the hike.
It will come as bad news to families who are feeling the pinch over eye-watering price rises across the board, from fuel, food, energy and transport costs.
Tesco chairman John Allan said yesterday that the worst of food price rises is “yet to come”, as soaring inflation could push food prices up by £180 a year.
While last week saw Ofgem announce the energy price cap will rise 54% to £1,917 in two months’ time, meaning households will have to pay a record rise of £693 more for their bills.
The rises are largely out of government control with global demand to blame as well as restrictions on imports from Russia and more.
But it means that the cost of living is rising at its fastest rate in 30 years, the Office for National Statistics has said – as one in 10 families are on the brink of a financial crisis.
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