Dairy alternative goes on sale at Waitrose this week, the latest offering in a booming alt-milk market worth £400m a year
First came soya, nut and then oat but the new challenger to the plant milk crown is the humble spud as potato milk arrives on UK supermarket shelves.
Described as “deliciously creamy” and capable of producing the “perfect foam” for a homemade latte or cappuccino, the Swedish potato milk brand Dug goes on sale in 220 Waitrose stores this week.
