Google’s YouTube is folding its effort to create original programming and focusing on the millions of creators who populate the video platform with content.

Chief Business Officer Robert Kyncl said Tuesday that the video platform would invest in live shopping programming, its Black Voices Fund and YouTube Shorts, its TikTok competitor. Its head of YouTube Originals, Susanne Daniels, will exit from the company in March.

This post first appeared on wsj.com

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