SNAPCHAT has given away a whopping $250million (£189million) to its creators over the last year.
Throughout 2021, over 12,000 creators have received thousands of dollars through Snapchat’s Spotlight programs and you could do the same.
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Spotlight is a fairly new Snapchat feature that lets you send good snaps to be considered for a TikTok-style public feed.
If your Snap makes the cut then you can make money and you don’t need to be famous for this to happen.
A Snapchat spokesperson told us: “One year ago we launched Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community, no matter who created them.
“Spotlight is designed with our values at its core – profiles are private by default and all content is first reviewed automatically by artificial intelligence before gaining any distribution, and then human-reviewed and moderated before it can be viewed by more than 25 people.
“This is done to ensure that we reduce the risk of spreading misinformation, hate speech, or other potentially harmful content.”
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How to use Snapchat Spotlight
If your Snap features on Spotlight you’ll be paid from a pot of over $1million (£750,000) that the company is planning to splash out each day.
The good news is that you don’t even need a public account, just a really good Snap.
This means regular people could start cashing in on influencer money without the need for a large following.
The Snaps you see on Spotlight will eventually be tailored to your preferences, picked up by Snaps algorithm.
If you want to try and be featured all you’ll have to do is create a fun Snap and select “Spotlight” on the Send To screen.
You can also just scroll on Spotlight if you don’t want to post.
Just click the play button in the bottom right hand corner of the app menu.
The feed is moderated and no public comments will be allowed.
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