Opinions expressed by Entrepreneur contributors are their own.

Every business owner, regardless of their company’s reach, is looking to get more people interested in the products they offer. Finding a way to attract a target audience and boost local awareness differs depending on the operation. It takes a mindset that’s about more than simply advertising.

There’s a litany of ways your team can improve local awareness. Before you invest a hard-earned budget only in simple marketing tactics, keep the following ideas in mind. It’ll help endear your business to local community members in ways you might not have thought possible.

This article is from Entrepreneur.com

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