30 Best Deals From Best Buy’s ‘Black Friday in July’ Sale (2023): TVs, Laptops, and More

It’s Amazon Prime Day, but Best Buy, Target, and Walmart have their own competing sales right now. Best Buy annoyingly calls it the ‘Black Friday in July’ sales event, and while you don’t need any kind of membership to enjoy these deals, you can get access to exclusive discounts if you subscribe to the retailer’s My Best Buy Plus and My Best Buy Total plans.

Updated July 12: We added many new deals, including the RevAir Reverse-Air Dryer and Microsoft Surface Pro 7. We also updated links and prices throughout.

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The 3rd generation of the iPhone SE (7/10, WIRED Recommends) is already our pick for best iPhone bang for your buck. It has a 4.7-inch LCD screen with a physical home button, Touch ID, and wireless charging. The A15 Bionic processor is the same one that’s in the iPhone 13 so you’re getting a bit of a powerhouse from a budget phone. Unfortunately, this deal is only for the Midnight color variation, but you’ll probably want to put it in a case anyway.

The Samsung Galaxy Watch5 (7/10, WIRED Recommends) is our favorite smartwatch for Android phone users. You can use it to reply to your texts and follow turn-by-turn navigation in Google Maps, or track sleep and heart rate. The usual spate of fitness tracking features is present, though some are locked exclusively to Samsung phone owners, like the electrocardiogram.

If you need a portable little laptop, we like the Microsoft Surface Laptop Go 2 (8/10, WIRED Recommends). It feels like a $1,000 laptop, made from aluminum and polycarbonate resin, so it’s not as fragile as typical plastic. But for the price, the 1080p screen isn’t great, and you lose out on a backlit keyboard and battery life—we got about seven hours out of it.

The Surface Pro 9 is our top pick for 2-in-1 laptop from Microsoft. The kickstand keyboard and cover is still an excellent design that lets you treat the tablet like it’s a laptop, but drops the pretense when you just need a convenient slab. This configuration comes with an Intel Evo i5 processor, 8 gigabytes of memory, and a 256 gigabyte SSD. We’ve seen this model a little bit cheaper in the past, so it’s not the best deal ever, but it’s still a solid option on one of our favorite Surfaces.

We normally recommend the more powerful Surface Pro 9, but when the Pro 7 is on this steep of a discount, our ears perk up. This model comes with an Intel Core i3 processor, 8 gigabytes of memory, and a 128 gigabyte SSD. It even comes with a black Type Cover keyboard-slash-case. It’s not as powerful as newer models, but it does get better battery life first, so that’s nice.

Apple’s new Macbooks running on its own silicon have been powerhouses, and this Macbook Pro is no exception. It comes with 16 gigabytes of memory and a 512 gigabyte SSD, but the star is the M2 Pro processor. We used this laptop to edit RED Raw video footage, which is one of the heaviest tasks we could throw at it, with no problems. The 16-inch model is also on sale starting at $2,299 with the same specs.

This is the first of Apple’s Macbooks that run on the company’s new M processors. This Macbook Air (9/10, WIRED Recommends) is a few years old by now, but it’s still WIRED reviewer Eric Ravenscraft’s daily driver. It’s fast, light, and can make quick work of simple office tasks. It can even handle some light video editing if the need arises, but if you need more power, spring for one of the newer, beefier options.

The 13-inch Macbook Pro is an odd duck for an Apple laptop. It’s got the speedy new M2 processor and great battery life, but it also comes with the divisive Touch Bar. We mainly recommend this laptop if the Touch Bar is a benefit to you, but if not, you can save yourself some money with a Macbook Air.

The Nest Video Doorbell is our runner-up pick in our Best Video Doorbells guide because it’s more expensive than our top pick in the base price and monthly cost—if you want 30-day video history and smart alerts, a Nest Aware subscription costs $6 per month. Still, it’s a great doorbell, and a charge lasted more than a month. If you already use a bunch of other Google products, like the Nest Cam and Nest Hub below, it’s nice to have everything in one app.

The Nest Cam looks modern and can easily blend in with your decor. It’s one of our favorite indoor security cameras. It has clear, 1080p video quality, two-way audio, and two-factor authentication. Alerts are accurate, too, detecting people, animals, or vehicles. As with most Nest products, you really need a Nest Aware subscription to get the most out of it. Without that, you only get three hours of history.

Like the indoor Nest Cam above, this is one of our favorite outdoor cameras with two added floodlights. It has a 130-degree field of view. In our testing, we found that the motion detector was accurate and sensitive enough to alert you of a person based on the slight whisk of a ponytail. 

This is our favorite streaming stick for Google lovers, but that might be underselling it. Google’s finally nailed the TV interface now that it’s added a remote, and its voice controls are top notch. Paired with the fact that you can add movies and shows to your watch list from Google searches, and it’s a great option if the software in your smart TV sucks.

The Nest Wifi Pro (7/10, WIRED Recommends) is one of our favorite mesh routers. It’s simple, so your internet will work reliably without having to deal with too many settings. They use the 6-GHz band for backhaul and double up as smart-home hubs with built-in Thread radios, Bluetooth LE (low energy), and Matter support. If you have older Nest Wifi hardware, it will not be backward compatible with the Wifi Pro. 

If you want a cheap smart display, this is a solid option (7/10, WIRED Recommends), and while it does go on sale frequently, it doesn’t usually hit this low price. The 7-inch screen works for the kitchen, but it excels in the bedroom paired with the sleep-sensing tech for tracking sleep quality. You can control all your Nest products in one place too.

This is our favorite espresso machine. It’s pricey even on sale, but it’s cheaper than the last discount we tracked. You’ll get a capable machine that easily grinds beans, steams milk, and brews espresso expertly. It gradually builds up water pressure to ensure a smooth, even extraction. Breville sells many of the parts, so you can keep it running for years—WIRED reviews editor Julian Chokkattu has been using his reliably every day since 2018. 

You can find robot vacuums for less and more than this, but the J7+ is one of our top picks, thanks to its class-leading navigation. It empties itself into the base, and it has a smaller compartment to hold extra bags so you don’t misplace them. iRobot OS, formally called Genius, learns your preferences and creates a cleaning plan based on that, rather than forcing you to program everything manually.

The sale price is on the Vinca Blue/Rosé color. You don’t need to spend this much to get a good hair straightener, but Dyson tools have a habit of making you feel fancy. The Corrale (8/10, WIRED Recommends) has unique flexing plates that curve around the hair to avoid the splaying-out effect and uneven heat distribution you’ve probably seen with other flat irons. I love that it’s cordless, but the battery is seriously lacking in power. It’s also heavy.

The RevAir Reverse-Air Dryer (9/10, WIRED Recommends) was a revelation for WIRED reviewer Medea Giordano. While it’s a little more expensive than a traditional hair dryer, this device uses a lot less heat and can dry and straighten your hair at the same time (and quickly!).

LG is the only company that makes OLED panels at scale, and its advantage pays off in one of our favorite TVs. OLED means it gets perfect black levels, and the C2 also supports up to 120 frames per second at 4K, which makes it an excellent choice for gamers and film nerds alike.

On the bigger (and more expensive) side, LG’s B2 is the upgrade model of our above pick. This gargantuan 77-inch model comes with the same perfect black levels, bright display, and 120-Hz refresh rate that we liked on the C2.

Samsung’s QLED panels are some of the best and brightest we’ve tested, and this set comes with mini-LED backlighting that gives it almost perfect contrast. The center pedestal mount makes it simple to put it anywhere. The similar 75-inch QN85C is also on sale for $2,200 if you want something a little bigger.

This model from Vizio is a good-looking TV that comes with a 120Hz refresh rate that’s great for gaming, and Vizio’s Smartcast interface lets you easily mirror your phone to the TV. It supports Dolby Vision HDR, which means you can watch the most robust HDR movies the way they were meant to be seen.

Hisense’s U8H (8/10, WIRED Recommends) is one of our favorite televisions. It comes with Google’s TV software built in and has incredible backlighting that helps make it visible even in bright rooms. It also supports 120Hz which makes it great for fast-paced gaming.

We love Roku for streaming our favorite content, and these TVs are decent for the money. WIRED associate editor and resident TV expert Parker Hall says they’re not the best of the best (we prefer Roku’s Plus Series), but if you aren’t picky or need something for the bedroom, you’ll be happy with one of these. The 40-inch is also discounted to $170 ($60 off).

Even some of our favorite TVs can come with smarts that we’re not the biggest fan of. But we always like the Roku interface. This Roku Express is one of the cheapest ways to upgrade your TV’s menu, and now it’s even cheaper.

The Sony WH-1000XM5 (9/10, WIRED Recommends), despite having a cumbersome name, has been one of our favorite headsets for a long time. It gets up to 30 hours of battery life, comes with noise-cancelation, and produces some of the best audio quality of any headsets we’ve tested.

The Bowers & Wilkins Px7 S2 headphones (9/10, WIRED Recommends) are some of the most comfortable we’ve tested. They have soft memory foam earcups wrapped in leather, and high-quality plastic that make it feel extra premium. It doesn’t hurt that they sound great, too.

This affordable soundbar from LG lets you connect your TV via HDMI Arc so you can control the volume with your normal remote. If the speakers that came with your TV aren’t up to par, this is a cheap but worthwhile upgrade. Check out our Best Soundbars guide for more picks. 

The Blue Yeti has been a mainstay in the podcasting world since before Logitech owned the company. It’s a solid mic—literally, the thing is made of heavy aluminum. It gets better audio quality than whatever microphone is built into your computer, without the hassle of upgrading to a full pro setup.

You can save a little on both the price of the Blue Yeti and the real estate it takes up on your desk with the Nano version. It’s largely identical to the bigger version, with two of the most important cardioid patterns. As long as you don’t need to record two people facing each other with the same mic, this will be a great option for you.