Opinions expressed by Entrepreneur contributors are their own.

Leaders always want to find ways to grow their customer base, increase sales and build their business. While the flashy sales and marketing strategies grab attention, too many entrepreneurs miss one of the most essential and underutilized business growth strategies: high performance.

You can use all the fancy strategies, software and new technology you want, but you won’t build your business if you’re not doing the personal growth work to optimize yourself. 

This article is from Entrepreneur.com

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